Search Engine Optimization can be quite a complicated process. Until and unless you are familiar with all the components of SEO, you will never be able to attract viewers towards your website. You need to consider various SEO ranking factors before you develop a proper strategy for your company. SEO also has numerous basic elements on which the foundation of digital marketing is built. So, here we are going to discuss the important areas of SEO which every site owner must know about.
Important pillars of SEO
SEO is built on four very important pillars. So, let us have a look at each of those pillars:
Technical SEO: Technical SEO may seem to be a little complicated at first but it will help you to give proper exposure to your website. Technical SEO can be taken care of by SEO tools. You can use this free tool from Zutrix to explore your website and highlight all your technical problems. Few areas which have will have to be considered in case of technical SEO are:
- Crawl: Will a search engine be able to explore your website?
- Index: Is it clear which web pages your search engine should index and return?
- Mobile-ready: Is your website mobile optimized?
- Speed: Does your website have a very fast loading speed?
- Tech friendly: Is your website search engine friendly?
- Hierarchy: How is the content structured on the pages of your website?
If you own a small business and you are using platforms like WordPress to run your website, then technical SEO can be taken care of quite easily. However, it is quite a complicated process for a full-fledged website.
Onsite SEO Optimization: You must optimize your website as a whole instead of optimizing it at individual page level. Your website must have a well-structured content hierarchy. Only then will you be able to make use of onsite SEO optimization. Few areas that you must focus on are:
- Keyword research: You must identify proper keywords and use them in your website.
- Descriptive URLs: Your URLs must be simple yet descriptive.
- Page titles: You must include appropriate keywords in the page titles.
- Meta description: The descriptions must also have keywords in them. They should also be interesting and catchy.
- Content optimization: You must include keywords in the body of your website. Make sure to include the right keywords in the first 200 words as this is the area that search engines target the most.
- User experience: You must give your users an excellent experience while they navigate through your website.
- Call-to-action: Make sure that your users are well aware of what they have to do next.
Onsite SEO optimization can be carried out using a serp tool. A variety of such tools are available in the market. Many of these tools are completely free of cost.
Content: Content is the most important part of a website. All websites are actually wrapped around content. That is why you need to post really good content on your website. It should have appropriate keywords and backlinks. Your content should also be able to grab the attention of your users. Content is basically of 3 types:
- Service content: It is all about what you do and how you do it.
- Credibility content: This will give your users an idea regarding why they should spend their time on your website.
- Marketing content: Marketing content allows you to place yourself as an expert in that particular field.
It is very important to understand that SEO is necessary for all types of content. However, people mostly use it for service type content only. You must conduct proper keyword research before including keywords. You must also optimize all the content of your website.
Offsite authority building: Offsite SEO mainly refers to all the activities that you do away from your website. These activities are mainly focused at increasing the rank of your page on search engines. All SEO related issues lead to authority building. Building your authority includes link building. Backlinks are a very important part of SEO. It is very important for you to get all your links right/ Only then will you be able to attract a lot of customers. While link building, you must consider your competitors and design your website in such a way that it lies above the masses.
So, these are some of the features that must be kept in mind while you are trying to design an SEO strategy for your website. You can also use tools like Zutrix for developing your SEO strategy. You can navigate to blogreign.com to know about all the features and functions of Zutrix.