You will be surprised to know that TikTok has over 1 billion monthly active users, the mark that Instagram has achieved only recently after being in the game for a relatively long period. TikTok has grown beyond bounds in just a few years, amassing a massive follower base in a short span. Many TikTok users, around 41%, are in the age range of 16 to 24 years.
One of the best things about TikTok is that it primarily relies on short and crisp video content that has a higher engagement rate. There are plenty of influencers who have grown their follower base on the platform. Brands are leveraging these influencers to promote their products and services. However, the TikTok marketing report shows that space is not that crowded, and many businesses are yet to set foot on the platform for their marketing endeavours.
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Why Should You Leverage TikTok for Internet Marketing?
Popular social media platforms like Facebook, Instagram, etc., are limited to social communications and have grown as a marketplace. Given the amount of reach and organic traffic these platforms have, it is prudent to advertise on these platforms to promote your offerings. This is how businesses are leveraging social media today to boost their overall marketing ROI.
TikTok is also a social media platform that is quickly becoming popular with people, and it makes a goldmine for online traffic. You can target different people depending on their interests and marketing your products and services using TikTok advertisements. Let’s delve deeper into why you should consider using TikTok for your online marketing strategy.
Easy to go Viral
TikTok allows users to post short-form video content highly engaging and have a higher chance to go viral if created well. The virality factor of the TikTok platform makes it a goldmine for organic traffic. Marketers are always on the lookout to create content that has a higher chance of going viral. You can tie up with influencers to make your content viral and reach a wider audience segment at the lowest cost possible.
Improved Targeting
The concept of niche branding is gaining popularity as brands focus on catering to a particular audience segment and type of products. TikTok provides an interesting opportunity to target specific market segments and make a powerful impact on the audience. TikTok is also highly popular in some Asian countries, including China, Malaysia, Thailand, Japan, Indonesia, etc. Brands looking to target people in these countries can easily rely on TikTok to improve their marketing returns.
Leverage new Trends
TikTok is one of those platforms that regularly induces new trends, and some of these get quite popular with the audience. Trends can include memes, full videos, duets, etc. TikTok offers a wide range of features that can be used to improve your video and make it more likeable. You can easily use tools like InVideo to create engaging video content in a fairly shorter period. Marketers can creatively leverage these new trends to create compelling advertisements for their targeted audience. It also helps to make the content viral.
A New Medium
Facebook was one of the most popular social media channels for a fairly long period, but gradually the popularity is reducing. Every social media platform can reach its saturation point. When a platform is new, it will attract more users to try the same and spend more time on it.
TikTok is fairly new and can be a better alternative than other popular social media channels for marketers. Also, the cost of the advertisement will be lower than the other social media channels that have been in the industry for a long time. Incorporating TikTok in the marketing mix will help marketers to reduce the overall cost of advertisement.
Making the Most of your TikTok Marketing
To leverage the full potential of TikTok, you have to know about the ins and outs of this platform. Let’s take a quick look into how you can make the most of your TikTok marketing in the contemporary.
Know the Rules
Before you jump blindly into the world of TikTok marketing, it is prudent to know the rules of the platform. You must learn about how it works, what type of audience it caters to, the features it offers, etc. Knowing the rules will help you frame a better TikTok marketing strategy, depending on your brand’s vision and objectives.
Prioritize Marketing Targets
Before creating a TikTok strategy, you have to set your priorities straight. You need to figure out your main business objective and create a marketing plan around it. TikTok is mostly used to create brand awareness, promote an application, boost a product launch, make a song/video content viral, etc. You need to prioritise which objective you want to achieve.
Find the Right Influencers
Micro and macro-influencers play a crucial role when it comes to your TikTok’s marketing success. Finding the right influencer is the key to winning on this platform. Just like Instagram, the right influencers can help your target the right audience on TikTok as well. Half the battle is already won after finding the right influencers.
You need to research the targeted audience and find out some good influencers in your niche. Different metrics can be used to judge an influencer and its suitability for your brand or business’s marketing objective. You can even tie-up with an influencer marketing agency that can help you guide you on how to choose the best one for your needs.
Evaluate your Marketing Spend
It is advisable to evaluate your marketing spend on ads data and other Tik Tok marketing reports before spending on TikTok ads. You need to assess how you want to spend the amount for a given advertisement to promote a product or a service on this platform.
Conclusion
TikTok is one of the fastest-growing social media platforms in the contemporary world. Many businesses are yet to leverage the potential of TikTok, and this presents a great opportunity for brands to benefit from a low cost of advertisements. Having the right marketing strategy for TikTok will help you boost your overall marketing ROI.