How to Protect Your Brand from Costly Label Mistakes and Miscommunications
When it comes to labels, miscommunication and mistakes can be costly. Whether you are selling candles, skin care products, food or drinks, proper labeling is essential for success in the marketplace. Failing to adhere to regulations could lead to lost sales and even legal action against your brand. To protect yourself from such disasters, here are six ways to ensure that your custom-printed labels are accurate and up-to-date.
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Create A Print-Ready Design
Creating a print-ready design can mean distinguishing between a professional, eye-catching label that attracts customers and a blurry mess that repels them. A good design ensures that your brand is represented visually in the best possible light. Plus, having a print-ready design saves time and money by avoiding costly revisions and reprinting. So, invest in a high-quality design that reflects your brand’s unique identity and grabs the attention of your target audience. Your customers not only deserve it, they expect it!
Check Compliance Regulations And Labeling Requirements
Before you print, double-check that your labels comply with applicable labeling laws. Depending on the product and its intended use, there may be potential risks or warnings to consider when creating labels. This could include ingredients, safety instructions, age restrictions, and more. Do your due diligence and ensure you know all applicable labeling regulations for your product and industry.
Thoroughly Proofread Every Label Before Printing
Before you press print on those labels, make sure you’ve proofread them thoroughly. A misprint can be costly and damage your brand’s reputation. Run a spell check and make sure all words, instructions, ingredients, etc. are accurate and spelled correctly. You may even want someone else to review the labels to avoid costly missteps.
Keep Backups of all labels and files
Once you’ve finalized your label design, keep a backup of all your files. That way, you can quickly and easily reproduce the labels if needed. This will save you time, money, and hassle in the long run by preventing any unnecessary reprinting or revisions.
Choose A High-Quality, Durable Material
When selecting materials for your labels, go with quality over quantity. Choose a durable and long-lasting material, such as vinyl, polypropylene (PP), or paper. Higher-quality materials can withstand extreme temperatures, moisture, and wear-and-tear over time, ensuring your labels stay intact no matter what environment they’re exposed to. For example, you can design holographic labels, clear labels or even gold labels!
Order Samples To Test Your Labels
Finally, order samples of your labels to test before committing to a large print run. This will allow you to review your design’s quality and accuracy and ensure everything is just right. Plus, it’s always nice to have extra labels on hand if you ever need them!
Following these six steps can protect yourself from costly label mistakes and miscommunications. From creating a print-ready design to working with a sticker printing company, these tips will help ensure that your labels are accurate, up-to-date, and compliant with all applicable regulations. And when it comes to protecting your brand’s reputation, there is no such thing as being too prepared!